4 Reasons Why Virtual Experiences Make Events More Inclusive and Engaging
Learn why hybrid events deliver a better experience for all.
As the world gradually returns to in-person events, event planners are now asking - is there still a place for hybrid and virtual events? The short answer, yes.
So, what is the value of creating an event that is both in-person and virtual? We have all experienced the benefits of in-person events: meeting face-to-face in the same space has its advantages for attendees, exhibitors, and staff. Hybrid delivers those same advantages plus adding expanded access, with the potential to improve diversity, equity, and inclusivity as well as optionality.
Here are 4 reasons why hosting a hybrid event can make your experience more inclusive and engaging and some tips to help get you started.
1. Provide Flexibility For Your Event Attendees
Not everyone can get away from work or family obligations to attend an event in person—especially if the event is on the other side of the world. This used to mean that access was limited to a subset of your prospective audience. Now, the hybrid experience is well aligned with how people work, connecting virtually and flexing their schedules.
With hybrid events, more members of your audience can participate meaningfully in your event and to feel more a part of your community.
With a hybrid event, you have access to more attendee data than you would at just an in-person event. Use this data to personalize the experience and design an event that is exactly what your attendees want.
First, create a persona for each segment of your attendees; then, perform a journey-mapping exercise for each persona to pinpoint touchpoints, feeling, and actions throughout your event to identify opportunities for attendee interaction. This can help you understand where your gaps are, visualize your schedule, and ensure a lasting impression for your audience.
By taking these steps, you can give the members of your audience what they value. You can create an inclusive environment where they feel heard and get more out of the experience.
