3 Simple Steps to Master Your Event Content Journey
In 3 easy steps, you can build an engaging digital event experience through compelling and targeted content.
According to a recent Eventbrite study, 3 out of 4 millennials would choose to spend money on a desirable experience or event over buying an item.
In today’s world, we are seeing a rise in popularity of the “experience economy.” That means, people are more willing to spend money on experiences rather than commodities. Experiences are their own category - just like goods and services.
When creating content journeys for your event, it’s important that we consider the experience economy and our audience's diverse learning styles. Every person consumes and interacts with content differently and gauging our audiences diverse learning styles can help us guide and design content that resonates with our audience and gain actionable insight from our audience.
So, how do you convert passive participants into active contributors? Here are 3 simple steps to building an engaging content journey for your next event.
